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Suvarnabhumi Airport, Thailand
Introduction
Suvarnabhumi Airport is one of the six airports under the AOT. It covers an area of 32 km2 and ranks first in passenger capacity and aircraft movements in Thailand. It is one of the most important aviation hubs in Southeast Asia, as well as in the Asia- Pacific region. In 2019, SenseTime and SKY ICT cooperated to make digital improvements to the airport's massive physical space of 500,000 m2 by applying AI and mixed reality (MR) technology to optimize the service experience of passengers at the airport.
Challenges
Most traditional navigation services for airports are based on GPS positioning or Bluetooth beacons, which produce unavoidable problems like major positioning errors, high hardware costs, and complex maintenance.
Cooperation plan
Our industry-leading CV and MR based on the SenseMARS platform can rapidly create airport navigation services that are useful in multiple, integrative service tools such as interior positioning in large spaces, navigation in complex exterior areas, emergency positioning, cross-floor positioning, and underground parking lot positioning, all of which facilitate the digital transformation and creation of smart airports.
Result
AR Navigation: Using digital restructuring, visual locating, and MR technology, a passenger's real-time position at the airport can be ascertained, making AR navigation possible. In combination with mobiles AOT, after reaching the airport, passengers can see their position and access a convenient route-guidance service by turning on AR navigation in the app and scanning their surroundings in the airport. By following the AR arrows and virtual guide, passengers can easily reach their destination to access visas, currency exchange, taxi rentals, shopping, and other airport services. Meanwhile, AR navigation is linked to the passenger boarding system, allowing navigation directly to boarding gates. Being more efficient than traditional information desks or 2D site maps, AR navigation provides passengers with accurate and uninterrupted service and helps to conserve their precious and limited time for other activities at the airport.
AR Marketing: The AR navigation includes AR billboards that display the stores along the passenger's route. Users can obtain real-time information about special offers, recommended goods, per capita consumption, and other key information about the stores. This AR marketing provides an intuitive and rapid reference for passengers shopping in the stores, makes their shopping experience more convenient, and furthers the marketing conversion of airport stores.
AR Marketing: The AR navigation includes AR billboards that display the stores along the passenger's route. Users can obtain real-time information about special offers, recommended goods, per capita consumption, and other key information about the stores. This AR marketing provides an intuitive and rapid reference for passengers shopping in the stores, makes their shopping experience more convenient, and furthers the marketing conversion of airport stores.
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